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The MAER Vol.31 Distributed by EBSCO
CONTENTS
Research Article 1
A Complex Theoretical Account That Bridges The Effect Of Discrepant Information And The Sleeper Effect On Brand Attitude.
Prof. Prof. Michal Shapira* (1), Dr. Moty Amar (2) and Dr. Tsfira Grebelsky-Lichtman (3)
(1) Department of Business Administration, The Hebrew University of Jerusalem, Israel
(2) Ono Academic College, The Hebrew University of Jerusalem, Israel
(3) Department of Communication, The Hebrew University of Jerusalem, Israel
Research Article 2
The Effect Of Monetary Policy Through The Metaphysical Analysis Og Money And Its Circulation.
Prof. Rongqing Dai* (1)
1. McGill University, New Jersey, USA
Research Article 3
One of the evaluative criteria that has drawn the most attention and importance when measuring organizations’ performances or analyzing the business’ s corporate strength.
Prof. Ercan Oztemel* (1) and Dr. Semih Ozel (2)
(1). Department of Industrial Engineering, Marmara University, Istanbul, Turkey
(2). Department of Industrial Engineering, Marmara University, Istanbul, Turkey
Research Article 4
The dynamic that investors demand risky assets, emphasizing the effects that context or structure of the markets has on decision-preferences.
Prof. Marco Antonio Souza Cauduro* (1)
(1) São Paulo School of Business Administration, Fundação Getúlio Vargas, Brazil (EAESP/FGV)
,
Research Article 5:
A discussing approach of the role of economics as a science and a self-referential cultural model based on finance
Dr. Sterling Raskie*Prof. Pezzani F*(1)
(1). Department of Policy Analysis and Public Management, Bocconi University, Milan, Italy
,
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Anyone
who has studied the use of information technology as a competitive weapon has
encountered the name Charlie Feld. Mr. Feld led the Management Services
Department of Frito-Lay during the 1980s when he pioneered one of the earliest
applications of information systems used to generate a competitive advantage.
No less than eleven Harvard Business School case studies document the work of
Mr. Feld during his tenure at Frito-Lay, covering the period starting when
Feld was hired at Frito-Lay in 1981 through his departure in 1992. So, when
Blind Spot appeared in the results of this reviewer’s regular search for
new and innovative books, it had to be considered for review. And this
reviewer knows the reader will not be disappointed.
There are literally dozens of books from the mundane to the excellent that
discuss and recommend methods and practices for aligning IT with the
organization. Further, there is the ubiquitous chapter in just about every
MIS textbook on the same subject. However, almost all of these books deal
with the subject of strategic alignment from the perspective that it is the
CIO’s responsibility to align the IS strategic plan with that of the
business. In Blind Spot, Feld makes the case that ...
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